孟陆，武汉大学 经济与管理学院 长聘副教授，研究方向集中在视觉营销与旅游营销。在Journal of Consumer Research (UTD 24, FT 50), Journal of Business Ethics(FT 50),Tourism Management(ABS 4), Annals of Tourism Research(ABS 4), Journal of Travel Research(ABS 4), Journal of Advertising(ABS 3), Marketing Letters(ABS 3), Journal of Business Research(ABS 3), Psychology & Marketing(ABS 3), International Journal of Hospitality Management(ABS 3), International Journal of Contemporary Hospitality Management(ABS 3) , Internet Research(ABS 3), and Information & Management(ABS 3). 以及在中文期刊：心理学报，心理科学，心理学科进展，南开管理评论，管理评论，管理科学，管理工程学报，经济管理，营销科学学报，外国经济与管理，图书情报工作等中英文期刊接收和发表40多篇论文。此外，多篇工作论文在UTD 24期刊Journal of Consumer Research 和Journal of Marketing Research中被邀请修改并再提交。 主持国家自然科学基金青年项目和国家社会科学基金后期资助项目。 

国际期刊论文

市场营销：

1.Ce Liang, Lu Meng*, Shen Duan, Dai Yao, Yuwei Jiang. Let me show you what your tips can do! . Journal of Consumer Research, forthcoming.（FT50, UTD 24 , 学院A)

2.Lu Meng, Shen Duan, Yiran Zhang, Ce Liang.The Impact of Visual Perspectives in Advertisements on Near-expiry Food Consumption, Journal of Business Ethics, 2025, 1-15. ( FT 50, 学院B+)

3.Lu Meng, Shen Duan , Sining Kou, Kevin lu. You need a good conversation topic: how the human image in advertisements influences experiential purchases. Journal of Advertising, 2024,1-15.（ABS 3, 学院B+）

4.Lu Meng, Qi wu, Shen Duan, Yijie Wang. Impact of virtual influencers on different types of disease detection. Journal of Advertising, 2025, 11-18.（ABS 3, 学院B+）

5.Lu Meng, Yingzhu Yao, Xiaoqin Wang，Yijie Wang. How Life-RoleTransition cue Advertising Shape Consume!Preferences for Self-lmprovement Products. Journal of Advertising Research, 2025, 1-18.（ABS 3, 学院B+）

6.Chen, J. Liu, X. Feng, W. Lu Meng*. The visual language of brand logos: Exploring the relationship between logo simplicity and perceptions of brand warmth and competence. Journal of Business Research,2025, 200, 115580.（ABS 3, 学院B+）

7.Lu Meng,Yongyue Bie, Mengya Yang, Yijie Wang. Watching it makes me need to get stronger: The effect of virtual influencer on consumer self-improvement products preference. Journal of Business Research, 2024, 178, 114654.（ABS 3, 学院B+）

8. Lu Meng, Shen duan , Sining Kou, Yongyue Bie.The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Intention: Evidence from TikTok. Journal of Business Research, 2024, 183, 114874.（ABS 3, 学院B+）

9. Lu Meng, Sining Kou, Shen Duan, Yushi Jiang, and Kevin Lü. "How a blurry background in product presentation influences product size perception." Psychology & Marketing 39, 2022, : 1633-1645.（ABS 3, 学院B+）

10. Jiangang Du, Xiaoqin Wang, Zhangjian Wu, Lu Meng*. The busier, the better? The effect of a busy mindset on the preference for self‐improvement products. Psychology & Marketing, 2025, 42(1): 97-112.（ABS 3, 学院B+）

11.Yanxi, Yi, Wangshuai, Wang, Karimi,Katsumata, Lu Meng*. Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products. Psychology & Marketing, 2024, 41(7), 1549-1561.（ABS 3, 学院B+）

  12. Sining, Kou, Shen, Duan, Yiran, Zhang, Lu Meng*. The impact of visual perspectives in advertisements on access‐based products. Psychology & Marketing, 2024, 41(4), 958-971.（ABS 3, 学院B+）

13.Lu Meng, Tianhui Fu, Shen Duan, Yijie Wang. The Overlapping Effect: Impact of Product Display on Price–Quality Judgments.Marketing Letters, 2024: 1-22.（ABS 3, 学院B）

 

旅游营销：

1. Lu Meng, Xin Liu, Shen Duan, Yingyan Liu. How The Zoom Effect In Dynamic Presentation Shapes Tourists’ Perceptions Of Tourism Service Providers. Tourism Management, forthcoming.（ABS4, 学院B+) 

2. Lu Meng, Mengying Zhang, Shuo Pang, Yan Liu, Xavier Font. The Impact of Visual Perspective in Advertising on Tourist Misbehavior. Tourism Management, forthcoming.（ABS4, 学院B+) 

3. Hua Fan, Wangshuai Wang, Lu Meng, How Moral Judgment Incongruence Affects Employee Job Crafting The Moderating Roles of AI-Generated Ads Verisimilitude and Creativity. Tourism Management, forthcoming.（ABS4, 学院B+) 

4. Lu Meng, Chenya Ma, Ziling Zhang, Wangshuai Wang. To See Nature or Culture: How Temporal Landmarks Affect Tourism Destination Preference. Tourism Management, 2024, 105, 104974（ABS4, 学院B+) 

5.Lu Meng, Yongyue Bie, Mengya Yang, Yijie Wang. Influence of human versus virtual influencer: The roles of destination type and cognitive processes. Tourism Management, 2025, 106, 104978.(ABS4, 学院B+）

6.Chenya Ma, Lu Meng* Xin Liu, Yushi Jiang . Dptimizing Promotion Effectiveness throughTiming:Leveraging Promotion Types Alignedwith Temporal Landmarks. Tourism Management, 2025, 1-18.(ABS4, 学院B+）

7.Lu Meng, Tongmao Li, Xiaolin Shi. Double-sided messages improve the acceptance of ai chatbots.Annals of Tourism Research, 2023, 102: 103644.（ABS 4, 学院B）

8.Lu Meng, Xieting Gong, Zhiqian Zhang, Xuqi Zhu, Yijie Wang. Free or $0? Explore The Match Effect Between Free Promotion Types and Consumption Types. Journal of Travel Research, forthcoming.（ABS4, 学院B) 

9.Fangxuan Li, Lu Meng#, Guojie Desmond Zhang. Leveraging pricing strategies for destination management: The impact of algorithm-led versus human-led price discrimination on tourist attitudes towards destinations. Journal of Travel Research, 2025, 1-18.（ABS4, 学院B) 

10. Yingyan Liu, Lu Meng* Is workplace involution effective? A study on the impact mechanism of differential leadership on the in-role performance of frontline service employees in the hotel industry. International Journal of Hospitality Management, 2024, 122, 103870.（ABS3, 学院B+) 

11. Lu Meng, Jiuqi Chen, Yijie Wang. Be Immune: Effect of Customer Inoculation on AI Service Failure. International Journal of Contemporary Hospitality Management, 2024, 11-18.（ABS3, 学院B)

 

国内期刊论文

 

1. 孟陆,刘凤军,陈斯允,段珅.我可以唤起你吗——不同类型直播网红信息源特性对消费者购买意愿的影响机制研究.南开管理评论,2020,23(01):131-143.（人大复印期刊全文转载）（学院B+）

2. 孟陆,刘凤军,段珅,李希,李同茂.新冠疫情下共享员工事件强度对公民行为的影响——基于企业社会责任感知的视角.南开管理评论:2024, 1-28.（学院B+）

3. 刘凤军,孟陆*,杨强,刘颖艳.责任归因视角下事前补救类型与顾客参与程度相匹配对服务补救绩效的影响,南开管理评论,2019,32(2): 197-210（人大复印期刊全文转载）（学院B+）

4. 段珅,孟陆*,寇思宁.实物还是体验？产品脱销对于消费者实物型产品偏好的影响.南开管理评论,2024,32(2): 1-15.（学院B+）

5. 段珅,孟陆*.排名列表项目展示方式对于项目评价的极化效应.心理学报,2021,53(11): 1271-1285.（学院B+）

6. 孟陆,谢育锋,李同茂,段珅,张良波.污染效应在消费者行为领域的表现及其心理机制.心理科学进展,2022,30(04):941-952.（学院B）

7 刘凤军, 孟陆*, 陈斯允，段珅.网红直播对消费者购买意愿的影响及其机制研究，管理学报，2020 , 17 (1): 94-104（人大复印期刊全文转载）（学院B）

8.  孟陆,杨强,杜建刚, 董泽瑞.创新产品类别与呈现顺序相匹配对消费者购买意愿的影响. 营销科学学报，2017,(04),83-103.（人大复印期刊全文转载，JMS营销科学年会年度最佳论文—赵平奖）（学院B）

 

专著：

 孟陆 推拉镜头产品动态呈现对消费者比较决策的影响，中国社会科学出版社，2025.

 

谷歌学术主页： Lu(Monroe)Meng‬ -  https://scholar.google.com/citations?user=USBeAo8AAAAJ&hl=zh-CN&oi=sra

个人主页：http://jszy.whu.edu.cn/~I7jyMv/zh_CN/index.htm