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The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective

  • Date:2018-10-14
  • Hits:

  • Journal: 

    COMPUTERS IN HUMAN BEHAVIOR

  • Volume: 

    75

  • ISSN No.: 

    0747-5632

  • Translation or Not: 

    no

  • Date of Publication: 

    2017-01-01
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