武汉大学主页平台管理系统 Huang Minxue--Home--Paper Publications

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[1]. 黄敏学 社会化媒体时代的品牌沟通——品牌社区认同研究综述. 经济管理. (2). 2017.
[2]. 黄敏学 评论不一致性对消费者的双面影响:产品属性与调节定向的调节. 心理学报. 49 (3). 2017.
[3]. 黄敏学 Making your online voice loud: the critical role of WOM information. EUROPEAN JOURNAL OF MARKETING. 45 (7-8). 2011.
[4]. 黄敏学 The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective. COMPUTERS IN HUMAN BEHAVIOR. 75. 2017.
[5]. 黄敏学 The effects of information provision and interactivity on e-tailer websites. ONLINE INFORMATION REVIEW. 37 (6). 2013.
[6]. 黄敏学 Service quality in Web 2.0 electronic commerce: An integrative perspective from typical service and technique-adoption. 2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007. 2007.
[7]. 黄敏学 Why do Chinese users use pirated software: An integrative perspective?. 2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007. 2007.
[8]. 黄敏学 顾客教育、就绪和参与研究:以基金为例. 管理科学. 25 (5). 2012.
[9]. 黄敏学 不满意消费者的网络负面口碑机制研究. 武汉大学学报(哲学社会科学版). (3). 2010.
[10]. 黄敏学 顾客越专业就越不忠诚吗——基于基金投资者顾客专业度悖论的实证研究. 南开管理评论. (1). 2014.
[11]. 黄敏学 关系规范对消费者抱怨意愿及潜在动机的影响模型. 心理学报. 41 (0439-755X). 2009.
[12]. 黄敏学 销售经理与销售人员的沟通质量对其工作结果影响的研究. 武汉大学学报(哲学社会科学版). (1672-7320). 2008.
[13]. 黄敏学 社区体验能提升消费者的品牌忠诚吗——不同体验成分的作用与影响机制研究. 南开管理评论. 18 (1008-3448). 2015.
[14]. 黄敏学 企业被"逼捐"现象的剖析:是大众"无理"还是企业"无良"?. 管理世界. (1002-5502). 2008.
[15]. 黄敏学 口碑传播研究综述及其在网络环境下的研究初探. 管理学报. 7 (1672-884X). 2010.
[16]. 黄敏学 Research on the Difference of Attitudinal Changes between Ambivalent Consumers. ADVANCES IN COMPUTER SCIENCE AND EDUCATION. 140 (1867-5662). 2012.
[17]. 黄敏学 How web contents influence price sensitivity of online consumers for different tangible products?. Fifth Wuhan International Conference on E-Business, Vols 1-3: INTEGRATION AND INNOVATION THROUGH MEASUREMENT AND MANAGEMENT. 2006.
[18]. 黄敏学 Different Influence Models of Node Centrality in Transactional Community. THIRTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, 2014. 2014.
[19]. 黄敏学 Why Do Chinese Users Use Pirated Software: An Integrative Perspective?. 2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15. 2007.
[20]. 黄敏学 Using Online WOM to Forecast Box Office for Movies Coming Soon. 2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31. 2008.
[21]. 黄敏学 Service Quality in Web 2.0 Electronic Commerce: An Integrative Perspective from Typical Service and Technique-Adoption. 2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15. 2007.
[22]. 黄敏学 谈钱还是谈情:企业如何引导消费者分享自媒体营销. 心理学报. 48 (0439-755X). 2016.
[23]. 黄敏学 Research on customer education paradox and the mechanism. 2012 FIFTH INTERNATIONAL SYMPOSIUM ON COMPUTATIONAL INTELLIGENCE AND DESIGN (ISCID 2012), VOL 2. (2165-1701). 2012.
[24]. 黄敏学 矛盾的消费者是如何解读多元化口碑信息的. 心理学报. 42 (0439-755X). 2010.
[25]. 黄敏学 消费者态度的新认知: 二元化的矛盾态度. 心理科学进展. 18 (1671-3710). 2010.
[26]. 黄敏学 基于网络闭包理论的交易型社区网络演化研究. 系统工程理论与实践. 35 (1000-6788). 2015.
[27]. 黄敏学 How interactivity and vividness influence the effectiveness of interactive advertising under different product types. THIRD WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS: GLOBAL BUSINESS INTERFACE. 2004.
[28]. 黄敏学 How interactivity and vividness influence the effectiveness of interactive advertising under different product types. THIRD WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS: GLOBAL BUSINESS INTERFACE. 2004.
[29]. 黄敏学 How web contents influence price sensitivity of online consumers for different tangible products?. Fifth Wuhan International Conference on E-Business, Vols 1-3: INTEGRATION AND INNOVATION THROUGH MEASUREMENT AND MANAGEMENT. 2006.
[30]. 黄敏学 Opinion Leadership Evolution in Consumer Advice Network - The Role of Expectancy Cues and Network Structure. PROCEEDINGS OF 2015 CHINA MARKETING INTERNATIONAL CONFERENCE: BIG DATA, CULTURAL DIFFERENCE AND MARKETING. (2357-190X). 2015.
[31]. 黄敏学 How personal skill and challenge of websites affecting online behaviors on information-oriented and trade-oriented websites. Fourth Wuhan International Conference on E-Business: The Internet Era & The Global Enterprise, Vols 1 and 2. 2005.
[32]. 黄敏学 How personal skill and challenge of websites affecting online behaviors on information-oriented and trade-oriented websites. Fourth Wuhan International Conference on E-Business: The Internet Era & The Global Enterprise, Vols 1 and 2. 2005.
[33]. 黄敏学 顾客教育悖论及其内在机制:来自基金投资者的实证研究. 经济研究. (0577-9154). 2012.
[34]. 黄敏学 从客户关系管理到客户圈子管理. 企业管理. (1003-2320). 2010.
[35]. 黄敏学 移动互联时代的营销战略. 清华管理评论. (1674-9103). 2015.
[36]. 黄敏学 “亲,包邮哦”是明智的促销策略吗. 清华管理评论. (1674-9103). 2013.
[37]. 品牌流失者的差异化管理. 企业管理. (1003-2320). 2010.

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