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Opinion Leadership Evolution in Consumer Advice Network - The Role of Expectancy Cues and Network Structure

  • Date:2018-10-14
  • Hits:
  • Journal: 

    PROCEEDINGS OF 2015 CHINA MARKETING INTERNATIONAL CONFERENCE: BIG DATA, CULTURAL DIFFERENCE AND MARKETING
  • Issue: 

    2357-190X
  • Translation or Not: 

    no
  • Date of Publication: 

    2015-01-01